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We've divided this section in to the following sub-sections:

• Web marketing and promotion primer
  
  So, we're all set to begin learning, understanding and discussing how to market and promote websites over the Internet. As any marketing strategist worth her salt will readily tell you, researching and understanding consumer behavior has always been one of the fundamental principles of marketing, and web marketing is no different.
  
  Before you start learning about the ways to actually market web sites, Web marketing and promotion primer reveals the basic behavior of  Internet users, who are the potential visitors to your web sites.
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• Search Engine Optimization (SEO) primer
  
  Take a minute, go to your favorite search engine and run a search on the first thing - anything - that comes to your mind. When the result page is displayed, pay close attention to the total number of matching web sites or pages. In most cases, it will be several hundred thousands. Now, how many web sites listed in the results will you visit? About 100,000? No way. 5000? Nah... How about a mere 500? Not very likely either. The truth is most people won't - and don't - go beyond the first 30 sites or so.
  
  Therefore, a web site will not get much traffic via the search engines unless it is ranked and listed in the top 30 results when the search engine users are searching for some keywords. The SEO primer will get you started on making your web sites 'friendly' to the Search Engines so that they are ranked favorably.
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• Web linking primer
  
  Without links from other websites pointing to yours, your web site is nothing but an isolated digital island, with no easy way for anyone to reach it. The Web Linking primer throws light on the importance of links as it relates to web promotion and discusses the basic linking issues.
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• Key word research primer
  
  Many aspiring web marketers fail to research their target keywords only to regret the performance and the results of their SEO campaigns. Find out how to steer clear of this danger by doing your keyword research in Keyword research primer....
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• Understanding access logs
  
  Came across any gold mines in your back yard lately? The access log maintained by your web server is just that, if you know how to make proper use of it. This section explains what access logs are and how you can use them to the benefit of your web marketing campaign.
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• Good ways to promote web sites
  
  

• Bad ways to promote web sites