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Linking Primer

Let's try to think how anybody can visit a website. Fundamentally, there are only two ways:

  1. They (know or somehow find out, and) directly type the website address in their browsers

  2. They find a web page that has a link to another site and click this link to reach the site

It can be readily imagined that the number of people directly typing a web address in their browsers would be minimal so it is obvious that most people visit websites by following links or, conversely, websites get most of their visitors by way of inbound links. 

Links pointing from other websites to yours are like digital bridges connecting your website to the rest of the Internet. Without links pointing to it, your website is nothing but an isolated digital island

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